Concept – Two parts of the advertisement are required to be put up close to each other(not have to be attached to each other like the Overview) so that people can see a link between the two adverts.
This advert should be used throughout the Olympic period (before, during, and after for a short period).
Those adverts are actually works as one, which is divided into two separate parts.
This advert is eye catching because,
1) There are so many rings and people will wonder what’s up with all those rings.
2) Like the Audi’s logo, I have use the same colour and texture, not using the original Olympic symbol’s characteristics – lively and bold colours.
However, bringing the modernity from Audi’s logo into Olympic symbol, which are the colours and texture makes it clear that something is happening between the two individual organisations.
3) The 5 rings are like the Audi’s logo, it does not have any colours except metallic silver texture therefore, audience can recognize the partnership/sponsorship.
4) The gradient on the copy phrase gives slight boost the advert looks modern.
5) The font colour of the Audi, which is the red, makes clear that; it is Audi’s advertisement.
6) The black background looks simple, neat and professional.
7) As whole it is simple and easy to understand also, at the same time, it is effective.
Trial & Error
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